• Authenticity
  • Humour

The mirror cracked.

You were sold perfection. Now you’re being sold the T-shirt that couldn’t care less. Fake it Until You Make It is fashion that says out loud what you’re thinking deep down.

Our story →
UNCOMPROMISING AUTHENTICITY
‱
HUMOR AS A SECRET WEAPON
‱
FASHION THAT PROVOKES & INSPIRES
‱
DAFFODILS & COMPANY
‱
FAKE IT UNTIL YOU SUCCEED
‱
BOLD & AUTHENTIC STYLE
‱
TRENDS THAT DRIVE CHANGE
‱
UNLIMITED CREATIVITY
‱
UNCOMPROMISING AUTHENTICITY
‱
HUMOR AS A SECRET WEAPON
‱
FASHION THAT PROVOKES & INSPIRES
‱
DAFFODILS & COMPANY
‱
FAKE IT UNTIL YOU SUCCEED
‱
BOLD & AUTHENTIC STYLE
‱
TRENDS THAT DRIVE CHANGE
‱
UNLIMITED CREATIVITY
‱
UNCOMPROMISING AUTHENTICITY
‱
HUMOR AS A SECRET WEAPON
‱
FASHION THAT PROVOKES & INSPIRES
‱
DAFFODILS & COMPANY
‱
FAKE IT UNTIL YOU SUCCEED
‱
BOLD & AUTHENTIC STYLE
‱
TRENDS THAT DRIVE CHANGE
‱
UNLIMITED CREATIVITY
‱

Narcissus & Co.

For those who survived an ego bigger than a conference room.

View the collection →
View the collection →

LIMITED EDITION

Some truths aren’t shouted from the rooftops. They’re worn in limited edition.

View the collection →
View the collection →
NARCISSE & Co. NARCISSE & Co. CORPORATE CIRCUS CORPORATE CIRCUS SPECIAL EDITION SPECIAL EDITION ME, MYSELF AND I ME, MYSELF AND I
NARCISSE & Co. NARCISSE & Co. CORPORATE CIRCUS CORPORATE CIRCUS SPECIAL EDITION SPECIAL EDITION ME, MYSELF AND I ME, MYSELF AND I
NARCISSE & Co. NARCISSE & Co. CORPORATE CIRCUS CORPORATE CIRCUS SPECIAL EDITION SPECIAL EDITION ME, MYSELF AND I ME, MYSELF AND I
THE HUMAN BEHIND THE HUMAN BEHIND DO YOU SAY COACH ? DO YOU SAY COACH ? LIFESTYLE AND LIES LIFESTYLE AND LIES NARCISSE & CO. NARCISSE & CO.
THE HUMAN BEHIND THE HUMAN BEHIND DO YOU SAY COACH ? DO YOU SAY COACH ? LIFESTYLE AND LIES LIFESTYLE AND LIES NARCISSE & CO. NARCISSE & CO.
THE HUMAN BEHIND THE HUMAN BEHIND DO YOU SAY COACH ? DO YOU SAY COACH ? LIFESTYLE AND LIES LIFESTYLE AND LIES NARCISSE & CO. NARCISSE & CO.
LIFESTYLE AND LIES LIFESTYLE AND LIES THE HUMAN BEHIND THE HUMAN BEHIND Do you say COACH? Do you say COACH? SPECIAL EDITION SPECIAL EDITION
LIFESTYLE AND LIES LIFESTYLE AND LIES THE HUMAN BEHIND THE HUMAN BEHIND Do you say COACH? Do you say COACH? SPECIAL EDITION SPECIAL EDITION
LIFESTYLE AND LIES LIFESTYLE AND LIES THE HUMAN BEHIND THE HUMAN BEHIND Do you say COACH? Do you say COACH? SPECIAL EDITION SPECIAL EDITION
CORPORATE CIRCUS CORPORATE CIRCUS ME, MYSELF AND I ME, MYSELF AND I SPECIAL EDITION SPECIAL EDITION LIFESTYLE AND LIES LIFESTYLE AND LIES
CORPORATE CIRCUS CORPORATE CIRCUS ME, MYSELF AND I ME, MYSELF AND I SPECIAL EDITION SPECIAL EDITION LIFESTYLE AND LIES LIFESTYLE AND LIES
CORPORATE CIRCUS CORPORATE CIRCUS ME, MYSELF AND I ME, MYSELF AND I SPECIAL EDITION SPECIAL EDITION LIFESTYLE AND LIES LIFESTYLE AND LIES

And yes, we give

While our t-shirts are parodies, the psychological distress they denounce is very real.

Why do we donate?

Because we can't laugh at narcissism without helping those who suffer from it.

For every item purchased, 1% of the profits is donated directly to partner organizations specializing in:

  1. Listening and psychological support for young people in distress.
  2. Combating cyberbullying and screen addiction.

“Buy to fund what’s real.” — That’s our way of breaking the mirror.

Learn more
Break the mirror. 1% of profits goes to mental health and the fight against cyberbullying.

Journal

The mindset in textiles. Read the Journal

Read our articles →
06/05/2026

You are a human, not a code: regain self-esteem

06/05/2026

Surviving FOMO: A Guide to Disconnecting in a Hyperconnected World

06/05/2026

Behind the screen: the hidden cost of a culture of counterfeiting

Tu es un humain, pas un code : retrouver l'estime de soi Fake it Until you Make It Survivre à la FOMO : guide de la déconnexion dans un monde hyperconnecté Fake it Until you Make It DerriÚre l'écran : le coût caché de la culture du faux Fake it Until you Make It
Read our articles →

Why choose Fake it?

  • Engaged mode

    Every design is a stylish form of social commentary. You’re not just wearing a T-shirt—you’re wearing a point of view.

  • Quality without compromise

    Because you can’t call out superficiality with low-quality products. Premium materials, refined cuts, genuine durability.

  • 1% for the real one

    For every purchase, 1% of the profits goes to organizations that provide psychological support and combat cyberbullying.